Brand Alignment
Discovery Prompts
Created by MBN Creative
PROMPT Setup Instructions
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Copy the full prompt text here
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Paste it into any AI program (like ChatGPT, Claude, etc.).
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The AI will start asking you questions one at a time.
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At the end, the AI will put everything together into your Brand Blueprint.
TIP: Below you’ll find sample answers to each question to use as a reference.
SAMPLE ANSWERS
Discover Your Why, Purpose & Values
Use this prompt to uncover the deeper reasons your company exists and the values that guide everything you do
WHY (Origin & Motivation)
Q1: Why was your company started, what problem or gap were you trying to solve,
and what personal belief or frustration drove you?
Sample Answer : “We launched because we saw that everyday people were overwhelmed by complicated wellness products. As nutritionists, we believed everyone deserved science-backed formulas without the jargon.”
Q2: Beyond profit, what drives you to keep going every day, and what
would the world lose if your brand disappeared tomorrow?
Sample Answer : “Our drive is to democratize high-quality healthcare. If we disappeared, patients in small towns would lose one of the few affordable, trusted options.”
Q3: How do you want your customers to feel about why you exist?
Sample Answer : “We want customers to feel we’re on their side—rooting for their health and making their lives easier, not selling at them.”
PURPOSE (Impact & Transformation)
Q4: What positive change or transformation do you want to create for your customers
or the world, and how is their life better after interacting with your brand?
Sample Answer : “We help busy parents reduce food waste by providing ready-to-cook meal kits. After using us, they report saving an average of 5 hours and $50 a week.”
Q5: What long-term impact do you want your company to have in your industry,
and how do you hope people describe your contribution 10 years from now?
Sample Answer : “We want to set the standard for transparent sourcing. In 10 years, people will say, ‘They changed how this industry thinks about supply chain ethics.’”
Q6: In one sentence, what is your ultimate mission?
Sample Answer : “Our mission is to make sustainable living effortless and affordable for every household.”
CORE VALUES (Beliefs & Behaviors)
Q7: What three principles guide your decisions, even when it’s inconvenient?
Sample Answer : “Integrity in sourcing, radical transparency with customers, and designing for inclusivity.”
Q8: What behaviors do you reward internally, and which would you never tolerate,
because they reflect or violate your values?
Sample Answer : “We reward employees who speak up about quality concerns. We never tolerate misleading claims or discriminatory behavior.”
Q9: If your company were known for only one value, what would it be, and
how do you want customers to feel treated by your company?
Sample Answer : “Compassion. We want every customer interaction—whether a return, a complaint, or a compliment—to feel heard and respected.”
SAMPLE ANSWERS
Define Your Brand Personality & Audience
This prompt helps you clarify who you serve and how your brand should feel to them.
Q10: Who is your ideal audience, describe their demographics, lifestyle, and key needs.
Sample Answer : “Our ideal audience is millennial professionals (ages 28–40) living in urban areas, earning $60–100K, who value sustainable living but have limited time. They’re looking for trusted, eco-friendly solutions that fit into a busy life.”
Q11: What three adjectives describe how you want your brand to feel to this audience?
Sample Answer : “Reliable, fresh, and empowering.”
Q12: In one sentence, how would you position your brand to this audience
(what makes you uniquely valuable)?
Sample Answer : “We’re the only eco-conscious cleaning line that combines premium, plant-based formulas with subscription convenience to make green living effortless.”
SAMPLE ANSWERS
Shape Your Brand’s Look & Feel
Use this prompt to see whether your colors, fonts, imagery, and style truly reflect your brand’s purpose and values.
Q13: Which colors and fonts currently represent your brand, and how well do they reflect the emotions or values you want your audience to feel?
Sample Answer : “Our primary palette is deep navy and soft sage green with a sans-serif font. The navy communicates trust and professionalism; the sage represents our eco-friendly roots. They reflect our values well, but our secondary palette (bright orange) feels too aggressive for our calm, supportive tone.”
Q14: What kinds of imagery, icons, or photo styles feel unmistakably ‘on-brand’ and
which ones feel off-brand or inconsistent?
Sample Answer : “On-brand: clean, natural light photography of real people using our products, minimalist line icons, and soft gradients. Off-brand: stock photos with heavy filters, overly glossy 3D icons, or anything cartoonish—it dilutes our credibility.”
Q15: Across your main touchpoints (packaging, website, social, events), where does your visual identity feel strongest and where does it feel weakest or most out of alignment?
Sample Answer : “Our packaging and website are cohesive: same palette, fonts, and tone. But on social media we’ve been experimenting with bright trends that clash with our main look, and our event signage feels too corporate compared to our approachable online presence.”
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